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The first of those Mercedes vehicles is planned to launch in 2024. Mercedes and Nvidia announced in June 2020 a partnership to develop a new generation of Mercedes vehicles with Nvidia’s Nvidia Drive Orin AGX platform engineered in to provide autonomous driving and other functions. Nvidia now has $8 billion in automotive revenue booked over the next six years, including business from automated trucking and robotaxi companies, said Danny Shapiro, Nvidia’s vice president of automotive.Ī number of automakers, including Daimler AG’s (DAIGn.DE)Mercedes-Benz luxury vehicle brand, VolvoCar AB (VOLCARb.ST)and Nio(NIO.N), have partnered with Nvidia to catch up with Tesla Inc’s (TSLA.O) lead in software-driven features.
The firm is working to put high-powered chips and software into vehicles, and also sell technology that can create a highly detailed simulation of a factory to help manufacturers cut costs when building new plants, or an artificial universe for a robotaxi or self-driving truck to learn how to drive. Now, Nvidia is looking to capitalize on the intense competition among automakers to develop vehicles that can drive themselves and deliver sophisticated entertainment and information to the humans on board. Nvidia, the world’s biggest maker of graphics and artificial intelligence chips, has been pushing for years to expand technology originally developed for computer gaming and graphics into the auto industry.